Climate Change and Television News Viewers - Thirstier than you may think
Sean Sublette, Climate Central, Princeton, NJ
Monica Woods, KXTV-TV
Ed Maibach, Center for Climate Change Communication, George Mason University
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Abstract
As the last three years have been the globally hottest on record, and with last February being one of the five warmest months on record in the U.S., climate change continues to become a topic of increasing interest to television audiences. Recent surveys from Yale and George Mason Universities indicated that 70% of Americans think climate change is happening, and that figure jumps to 95% among broadcast meteorologists. We propose a 60-minute panel discussion with three core points. The first further examines the above 2016 survey results to emphasize there is a demand for climate change information. The second highlights how the Climate Matters tools can help the broadcast meteorologist tie climate change into the local weather forecast along with a growing network of supportive peers.  The third showcases how a veteran broadcast meteorologist puts those tools into action on the the air. Discussion with the attendees will follow.